Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Fall / Winter 2018 “Public Figure” Collection

Designer Heron Preston showed his third womenswear and menswear collection for his eponymous brand, titled “Public Figure,” an aesthetic riff on influencer culture and self-declared celebrity. For inspiration, Preston decided to play with observations of his surroundings on the “influencer jet stream,” a term for the highly attended cultural churn of annual events, from Art Basel in Miami to global fashion weeks (one can find a list of such events printed on a shirt in the collection under a sparkling crystal globe). In our current culture, “Public Figure” is a title one can select for oneself on Instagram, and the patterns and proclamations of these “Public Figures” are present in the details of Preston’s Fall/Winter 2018 collection.

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Graphics in the new collection bestow pseudo-titles like “Influencer” and “Public Figure”, a playful take on the intensely curated self-display that we see en masse on social media, meant to be worn and made visible in meta-context. The labels appear across the front of camouflage pants—with a new take on the print that focuses on leaves with rich colors—as well as on denim jackets and polos. “If you buy a polo from Heron Preston you are an influencer,” the designer jokes. “Who is to argue that?”

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Workwear Meets Luxury

For this season, Preston merges his covetable workwear aesthetic with new luxury materials, introducing a range of new accessories, including handbags, footwear, and eyewear. The first Heron Preston handbag, The Canal Bag, is a dual flap shoulder bag with snakeskin and calf-hair, designed with two pockets and a bright orange Heron Preston branded strap and complemented by the brand’s eye-catching orange pull tab with “Pull” instruction playfully printed on it. A construction inspired thick sole boot comes in snakeskin, black and camouflage printed leather, with the “Style” logo printed in red. The collection also introduces sunglasses, with tortoiseshell and rose, black, and red and orange colorways with branding on the frame, inspired by glasses Preston was gifted (as an influencer, naturally) and wore himself. All branding, from the silver embossed Made In Italy to the signature orange label and serial numbers appear on the outside of accessories in the collection.

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Womenswear offerings continue to evolve in this collection, which includes a snakeskin leather dress, crushed velvet bodysuits, and for the first time, women’s suiting, with a two-tone oversize blazer and skirt. Preston also worked with luxury shearling and faux fur for the first time, letting elevated materials have a playful dialogue with his workwear influence. A crystal application of the “СТИЛЬ” logo updates Preston’s signature for Fall/Winter 2018.

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Heron Preston Goes Galactic With NASA

Fall/Winter 2018 also marks the debut of Heron Preston’s NASA collection, an idea the designer teased in December 2013 when he appeared in a Styles Section piece in the New York Times under the headline, The Street Wear Designer Heron Preston Has His Eyes on NASA. This season, which coincides with the space agency’s 60th anniversary, Preston’s self-declared dream collaboration will be a reality.

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

The Heron Preston NASA capsule is a NASA-inspired collection that taps on the agency’s authentic 1975 logo, which consists of the word “NASA” in a unique type style, nicknamed the “worm.” The NASA “worm” logo, originally discontinued in 1992, is resurrected with Preston’s FW18 collection. Inspired by the outer layer of Extravehicular Mobility Units, or spacesuits, Preston interprets the iconic uniform in the form of a 3M nylon space jacket, a silver denim logo jacket, and a multifunctional convertible backpack (which can also be worn as a fanny pack or tote bag). The collection is branded with “fall/winter 1990” as an homage to the former logo.

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Rounding off the Fall/Winter 2018 collection, Heron Preston introduces a new collaboration with Carhartt WIP. Early in his career, Preston re-worked and styled vintage Carhartt WIP jackets for his website, and the brand’s iconic canvas workwear remains essential to the Heron Preston DNA. This new collection will combine the classic canvas with Preston’s crystal “СТИЛЬ” logo, a high fashion stamp on utilitarian garments.

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

The collaboration includes a fanny pack, beanie, jacket, vest and pants, all treated and paint splattered for a deep wear look, and accented with Heron Preston’s signature orange trim. The treatment marks Preston’s reverence to workwear as functional protective layers, capturing a moment in the clothing’s life that makes it striking.

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Paris Showing Event Featuring… BELLA HADID, SARAH ANDELMAN, VIRGIL ABLOH, JERRY LORENZO, IAN CONNOR, SIMI KHADRA, HAZE KHADRA, JOHN ELLIOTT, MARCELO BURLON, PABLO ATTAL, BRUCE PASK, HOLLY JOVENALL, GIULIA VENTURINI, DIANE PERNET, JON GRAY, AND MORE…

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

David Thielebeule

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Diane Pernet

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Ghetto Gastro, Pablo Attal

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Giedre Dukauskaite

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Gleb Kostin, Alex Sasha

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Luca Bertea, Tia Jonsson

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Haya Khadra, Sama Khadra

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Holly Jovenall

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Ian Connor

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Jerry Lorenzo, John Elliott, Heron Preston, Kubo, George Robertson

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Jerry Lorenzo

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Kubo, Pablo Attal

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Lukas Gansterer

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Malakai

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Sydney Reising, Edouard Risselet

Special Look - Heron Preston FW18 Show Recap + See All Looks From The Collection

Virgil Abloh, Heron Preston

More About Heron Preston:

Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Fransisco upbringing, Preston now functions as an artist, creative director, content creator, designer and DJ; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation, and unpredictability. He’s never one to worry about breaking rules, as evident by his e-commerce platform HPC Trading Co., where he features and sells his original clothes and accessories. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them. Take for example his most recent “UNIFORM” work, where he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. His signature style has earned him collaborations with the likes of Virgil Abloh. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.