Are you tired of trends dictating to you what is cool and uncool to wear? Are you fed up with following the crowd? Do you want to think for yourself when it comes to your fashion choices? If you answered yes to all of the above, you’re going to love the beliefs driving the AXY brand. Their clothing is specifically designed for the free-thinkers who don’t bend to the rules. The clothing itself doesn’t follow any specific trends; instead, it’s based on recognizing your own truth, and feeling free to wear whatever you want, regardless of what society tells you. Whether it be something more stand out, like a bottle green, velvet top, or something more minimal, like a basic grey turtleneck, it’s clear that AXY is not here to deliver any sort of branded image. Their message is clear, though: wear what you want, and if people don’t like it, then that is their problem. Discover AXY for a whole new spin on branding.
