For a decade now, contemporary women’s line Wildfox, designed in sunny L.A, has been creating effortless fashion favorites for the Cali girl at heart. Season after season, signature cozy sweaters, tops, bottoms, sunglasses, dresses, intimates, and even swimwear from the L.A based brand have made their way into the closets of fashion lovers, A-list celebrities, and international influencers alike.
With the success of the well established brand behind her, it’s only natural that designer Kimberly Gordon would eventually get an itch (to stitch) something totally new! “I felt it from my last few years at Wildfox, scratching to get out”, the designer explains, “A need to showcase my own fascination and love for women. A need to be part of a change in fashion.” And we are so glad she did!
If you’ve been a die-hard fan of Wildfox, and gravitate towards their quirky, girly, playful styles, you’ll go wild for the designer’s latest foray into feminine fashion, Selkie Collection. Founded by Kimberley Gordon, former creative director of Wildfox, Selkie Collection is a comfy, contemporary, and ultra-feminine label that will hit you with the nostalgia of opening your first pony and having sleepovers with your besties. The exciting new brand has women at the center of its core values, and finds inspiration in feminism, art, literature, and women’s progress all through the years.
Said to have been inspired by Irish and Scandinavian folklore, the Selkie is a woman of the ocean who longs to live her life in the sea, free from the confines of any man who tries to steal her skin while she sleeps upon the rocks to bask in the sun. It’s a poignant metaphor for today’s modern woman, and the timing is just right. Kimberly Gordon shares that the reason for starting the brand was to spark some changes, particularly in the realm of size inclusion. She was fed up with feeling body shamed in every store’s dressing room, and wanted to create something beautiful for all sizes. Kimberly goes even further to explain the inspiration behind Selkie Collection. “The Selkie is the perfect representation of transformation for women, especially in today’s climate; the #metoo movement, the rise of body positivity, and the boom in feminist activism are part of the foundation of Selkie.”
We’re loving the female-forward body-positive messaging behind this new brand! And if you like your fashion to be ethical, Selkie Collection will not disappoint. The brand is completely vegan, environmentally conscious, and of course, made locally in Los Angeles.
So what can you expect from this exciting new collection, and what sets it apart from designer Kimberly Gordon’s fan favorite Wildfox? Where Wildfox has a ton of quirky, girly, cute, and playful styles, Selkie creates more of a feminine, whimsical and casual vibe. And where Wildfox fans have come to love the vintage inspired styles with dreamy pastel colored designs and cute graphics, soon-to-be Selkie lovers will rejoice in the selection of unique T shirts, sweat-suits, and dresses made from ultra soft fabrics you’ll never want to take off. The best part? The two labels truly work together and you’ll find yourself wanting to mix-and-match favorites from both, all season long.
With popular items like the Pillow Hoodie that are ideal for work, class, campfires, snuggling, cold mornings and coffee, you will always feel comfortable and relaxed on lazy mornings and at home wherever the day may take you. If you love baby T’s, you’re in good company with items like the Hopeless Romantics baby T, The Small Things limited edition baby T, and the eye-popping Dial Up generation baby T. You’ll love knowing that no one shirt is exactly alike, and the rare cotton hemp fabric behind many of collection’s T’s are only available for a limited run. And for those who take pride in their politics, the Ban Guns baby T actually contributes proceeds to help end gun violence. Now that’s fashion with a purpose!
There are so many great styles to choose from with Selkie Collection’s launch, but we wanted to share a few of our favorites with you. With fall in full effect, and sweater weather just around the corner, you won’t want to miss the picture perfect Pillow Sweater in cream. Made from ultra soft hemp and cotton fabrics, the deliciously cozy rib knit trim sweater creates a comfortable and effortless fit you’ll love. Pair with your favorite jeans to create an easy yet put-together look that will last you through the season and beyond.
Feeling fancy? Not to worry – Selkie isn’t all lounge all the time! The Victorian Blouse in Milk creates a high end feminine look that will take you from day to night with ease and class. With its ruffle trim, buttoned cuff sleeves, and front button closure, these details to die for work together to create an elegant look perfect for any occasion.
Get wrap happy with The Garden Wrap Skirt this fall! This 100% rayon flounce hem skirt is flirty, feminine, and perfect for carefree days and fun nights out! With its eye-popping Butter color, you’ll be golden this season and you’ll also be ready for Spring! Pair with an ultra-soft baby T or shirt from this collection to add an easy and effortless Cali vibe.
There’s no question that Selkie Collection has a killer lineup of styles and is sure to pick up even more steam as fans begin to feel first hand, the softness of the fabrics, and the distinct strength behind the brand. But then, would you expect anything less from Kimberly Gordon, the pioneer behind the hugely successful Wildfox?
If you’re tired of the old one-size-fits-all mentality and are in the market for a whimsical, deliciously cozy, and totally conscious brand with a female-forward ethos, look no further, and say yes to Selkie Collection!