DAMUR GmbH is presenting their newest collection, 004, for Spring Summer 2019. In the newest collection, episode 004 for Spring Summer 19, DAMUR challenges the digital world and gives individuals a platform for self- expression with the hashtag #WEARITLOUD.
The 004 collection was presented at this year´s Paris Fashion Week 18 at DACH Showroom, under Berlin Showroom, and the Shanghai Fashion Week Mode Tradeshow. #004 is about finding your own voice in the overexposed, saturated, world-wide-web-world.
The hashtag is today’s mean of expression. With the hashtag we express our opinion, we identify and assemble, we distinguish, and we belong. Hashtags are louder than words, they deliver more than one could ever imagine, just at the blink of an eye. Each word stands as a feeling, a reaction. 004 is an era of expression, a continuation of the 003 collection, which was championed by the hashtags #IAMSLUT, #UAREPRUDE and #LIBERATEME.