Ultra feminine and perfect for the spring/summer season, we can’t wait for you to check out this lookbook from New York City based fashion brand Paris 99. Consisting of one dress style in a handful of colors, this is one of those dresses that instantly deserves some attention for its unique details and trendy design elements. First off, the feminine details on this dress really steal the show. In particular, the scalloped edges on the hemline and straps give it a unique edge. In addition, to really deliver on that spring and summer feel, the gingham pattern used throughout is absolutely perfect, especially considering the pretty uses of color, like pale pink, butter yellow, and classic navy. Not to mention, throughout the lookbook, models, Andrea Jacob and Tia Jonsson, help drive the youthful edge forward just through their joyful demeanor and activity. Photographer, Ondine Vinao, photographs the girls playing mini golf, at a carnival, and sipping milkshakes. Undeniably, from the models to the dresses themselves, a strong youthful charm has been injected into this lookbook, and we’re absolutely loving it.
