Celebrities, social media influencers, and special guests came together to celebrate the launch of PrettyLittleThing x Ashanti Swim Collaboration. The launch party was hosted at the Hollywood Roosevelt. The venue was transformed into a pink everything pool party with a full DJ boot in the middle of the pool. Lil Pump came out for a surprise appearance singing two songs to keep the party going. Guests were encouraged to dress in Sunday Funday attire courtesy of the collection.