Kinney the Label is an Australian brand with a mission to streamline women’s wardrobe and focus on pieces that can be worn on a long term, regular basis. With simplified styling and subtle twists at its core, Kinney the Label‘s soft, affordable, everyday wardrobe with distressed details & timeless silhouettes provide a casual luxury alternative to a limitation offered in the market. The one of a kind wash treatment has been developed over 6 years- the cloth is triple washed and distressed, resulting in a luxuriously soft, tinsel like handfeel. Deconstruction details such as frayed edges are produced by hand with a pin and exposed French seams are a trademark of the brand, as well as their accessible price points and playful proportions that look good on every size.
