If there’s one thing for certain that we know about Lack of Color, it’s this: they always have all your hat needs covered. The go-to destination for chic, trendy hats that can bring something special to your outfit, it doesn’t take a style genius to understand why this brand is so popular amongst so many. Just take a look through the “Illusion” collection if you need a little refresher. Featuring trendy bucket hats, classic straw hats, and the signature wide-brim hats that Lack of Color is so well known for, this collection has a style for everyone. In addition, with this collection, you’ll find some fun pops of color have been added for a little summertime fun. For instance, there’s the new Red Sierra if you want something bright and bold in your lineup, but you’ll also find Forest Green if something a little more neutral fits your style. Oh, and let’s not forget to mention the talents of Jason Lee Parry (photographer) and Camille Rowe (model) who elevate this collection even further with their impeccable tailoring. Really, what’s not to love about this Lack of Color collection? For us, it’s a winner on all fronts.