As a cultural phenomenon in the world of Instagram, there’s a good chance you’ve heard of Heron Preston, and if not, we’re happy to introduce you to his designs today. With a colorful background in fashion, most notably this designer started making a name for himself when he began working with Kanye West. These days, Preston works on his namesake label, which he debuted at Paris Fashion Week in 2017. His designs showcase the type of aesthetic that you might expect from a designer who has worked closely with Kayne West in the past. The pieces are streetwear-inspired, unconventional, and very graphics-based. You won’t find any floral dresses or classic trench coats here. Instead, it’s all oversized puffer jackets, cropped ribbed tanks, boxy graphic tees, and white sneakers to help complete your look. If all this sounds relatively basic to you, we highly recommend checking out some of the designs for yourself, because some of the more show-stopping details come about through the small details, like the styling, the bold pops of orange, the logo, and just the cool, effortless approach to style. Bottom line: If you’re a fan of unconventional streetwear that makes a statement, we can’t say enough good things about Heron Preston.