Drawing inspiration from Fiorucci‘s iconic pioneering spirit, Snow Cruiser AW21 takes you on a breath-taking exploration of the glistening polar world. Before you set off, you’ll need to wrap up in Fiorucci’s winter survival kit; faux shearling bucket hats, logo scarves, bobble beanies, and premium knitwear will help you brave the elements. The Snow Angels are also joining the expedition. You’ll find them emblazoned across 100% organic jersey-wear including tees, crops, hoodies, sweatshirts, and joggers.
As you embark across the mountains, prepare to meet spell-binding wildlife, including enchanted penguin logos and polar bear graphics that embody Fiorucci’s quintessential sense of humor, energy, and positive spirit. Follow the music and you’ll come across the iconic glacier girls having a legendary Fiorucci disco on top of snow-covered mountains, a beacon of rambunctious energy. Stand-out styles include the mountain print shirt dress; an update on Fiorucci’s classic and best-selling shirt dress style, ice blue snow leopard graphic separates, and premium lambswool & cashmere sweaters featuring the Angels intarsia graphic. A melting pot of archival graphics, prints, and patches re-worked for today, the AW21 capsule is alive with hot looks made for cooler climates.
The campaign was produced by KO COLLECTIVE and shot & directed by Conor Clinch.