A graduate from Central Saint Martins, the young designer Christina Seewald wants to provoke and make her opinions heard through her eponymous label. Christina Seewald presents contemporary knitwear in a new, radical way addressing current topics and challenges. The combination of traditional techniques and modern knitting are emphasised by the combination of fine fibers and perfected tailoring. Christina Seewald acts sustainably within the production process and works with high-quality materials. This Season almost all garments are fully fashioned or knitted by hand, few pieces are cut&sew and made in the Vienna studio.
The SS22 collection revolves around motifs of status, representation and their contradictions. The combination of heavy and fine yarns with delicate silk, visualises the tension between the public and the private, between elegance, sensuality and provocation. Elaborate knit placements leave the wearer covered and exposed to their underwear at the same time. Almost all garments are fully fashioned or knitted by hand, few pieces are cut&sew and made in our studio in Vienna. Placement knits out of viscose resemble the fur of pedigree dogs and horses that enjoy a high social status themselves, like Dalmatians or White Andalusians. Another contrasting motif is the sexual dimorphism of animals versus human society. While female animals often have pumage or fur in subtle colors, the males are splendidly colorful – whereas in our society, femininity is linked with beauty but arguably seen as weak and lower in social hierarchy. Subtle hues combined with royal blue highlight this examination of gender-specific conventions. The collection includes statement accessories like variously combinable scarves, low rise gloves and statement headwear. The silhouettes of the designs are inspired by those of the 1960s and 1990s. Mini dresses pay homage to the invention of the mini skirt, whereas low rise pants and shorts resemble the popular style of the 90s.