Tap Into Y2K Nostalgia With Blumarine x Hello Kitty Kawaii Capsule Launch

The limited-edition Blumarine x Hello Kitty launch taps into early-aughts nostalgia with a full-on pink collection. It happens to not only feature the famous and super adorable Japanese figure, but it’s giving us the ultimate early-2000s throwback, thanks to Blumarine’s appealing Y2K-remixed aesthetic. The Blumarine x Hello Kitty capsule collection includes 12 must-have pieces, ranging from low- rise flare jeans, Hello Kitty logo-embroidered sweaters and hoodies, fur-trimmed cardigans, and pink denim micro-mini skirts. There are also a few statement tops that you’ll definitely want to wear for your next night out, like off-the-shoulder sweaters, a Hello Kitty satin cropped top, and a halter top embellished with sequins. Complete your look with some ultra-kawaii accessories, too, including fuzzy faux-fur bags, a satin belt adorned with a Hello Kitty buckle, a pink metal choker, and hairpins.

“I am thrilled about this new capsule. Hello Kitty is an icon of my generation and fully represents the 2000s aesthetic to which I have been referring since the beginning of my path at Blumarine,” said creative director Nicola Brognano in a press statement. “Hello Kitty is cute, lighthearted, funny, international: For this reason, I am happy to present this collection as a world exclusive on SSENSE, not a simple e-commerce platform but a real cultural meeting point with a young, eclectic, and hyper-fashionista audience.”

SHOP THE COLLECTION

Tap Into Y2K Nostalgia With Blumarine x Hello Kitty Kawaii Capsule Launch

Tap Into Y2K Nostalgia With Blumarine x Hello Kitty Kawaii Capsule Launch

Tap Into Y2K Nostalgia With Blumarine x Hello Kitty Kawaii Capsule Launch

(Visited 1 times, 1 visits today)