Ganni, Copenhagen-based cool-girl brand celebrated by fashionistas worldwide, has recently announced a collaboration with none other than Juicy Couture. The latter brand has been making a steadfast comeback into mainstream fashion over the years and it is now ready to shine thanks to the popularity of Y2K-inspired fashion.
As you can probably guess, the Ganni x Juicy Couture collection reimagines the classic velour tracksuit that was beloved by all in the 90’s and early 2000’s. This time, the matching set will be accompanied by a bejeweled “Ganni” label in addition to the iconic “Juicy” branding. The tracksuit will be available in three different colorways and is sure to be one of the most prized pieces from this joint venture. The entire lineup spans across 13 different silhouettes with additional pieces including fun graphic tees, mesh halter tops, trucker hats, and other casual pieces. The duo really worked to marry the effortless Ganni Scandi vibe with the LA aesthetic of the 2000’s that Juicy Couture is known for spearheading.
You will be happy to hear there is a sustainable twist to this collaboration too. The Ganni x Juicy Couture collection is made with a mix of both organic and pre-consumer recycled cotton, as well as recycled poly. The collab ranges from sizes XXS/0 to 4XL/22 – and the opening price point starts at $135, topping off at $395.
The Ganni x Juicy Couture collection is available to shop starting today, Wednesday, March 30th, at both Ganni.com and JuicyCouture.co.uk, as well as select Ganni retailers. Scroll ahead for a closer look into the drop.