If you’re looking for a collection that is dripping with raw femininity and effortless silhouettes, we’re certain you’re going to love the latest campaign from Auguste The Label. Titled, “Rouge” this release encapsulates that Auguste feeling that we all know and love. It’s slightly boho, while still maintaining an elevated feeling. You’ll also likely notice that this campaign really highlights floral patterns. Whether it be white wrap dresses with dainty floral print, breezy blouses with a vintage-inspired floral print, or an emerald green maxi dress with cap sleeves and more floral print, it’s clear that Auguste wasn’t afraid to go all out with that feminine feeling. In addition, we would say that the effortless aesthetic is just as prominent here. Most notably, this comes through with all the breezy silhouettes. Anything too structured or form-fitting does not have a place here. The most structure you’ll find comes through in a wrap dress, but beyond that, this collection encourages you to feel light and airy as you throw on a breezy dress. What do you think?