Designers continue to work ahead of the seasons and have slowly started revealing fall collections. Loewe, the Spanish luxury house, is one of the latest to debut their Pre-Fall 2022 campaign. To our surprise, it is decked out with a handful of cultural tastemakers from K-Pop idols to artists to athletes to celebrity cameos.
The campaign was shot by German photographer, Juergen Teller, in various cities. The star studded cast showcased Loewe’s latest pieces in an array of playful locations that include a bubble bath perched on the side of a road, an empty field, a gym, and more. Some of the Enlisted celebrities featured are Kaia Gerber, HyunA, Alewya, Maya Nakanishi, and Lynda Benglis. Loewe even had Anthony Hopkins spruced up in a rather dapper coat and donut printed shirt as he joyfully gave the thumbs up sign. Overall, the campaign is full of fun and the playful energy that Loewe is known for. As we see it, the light-hearted feelings are translated into the pieces themselves.
This recent release showcases a sheepskin jacket, multicolored knits, sculptural tops and a coat festooned with a variety of silver buttons. Of course, special emphasis was placed on Loewe’s leather goods. The Pre-Fall campaign was graced with renditions of the Amazona 16 Square bag, Large Flamenco Clutch bag, Small Puzzle Edge bag, Anagram Tote bag and the Anagram Studs T Tote bag – all of which were spotted in brighter, eye catching shades. This 2022 Pre-Fall collection is slated to hit online at Loewe.com and in stores soon.