Easy beach styles that are playful and cool? Sounds like a pretty great combination to us! If you agree, we highly recommend checking out Araminta James. A brand that is well known for its sustainable lounge essentials that are inspired by the beach, once you fall in love with their relaxed approach to style, you’re a fan for life. Taking a look at their latest arrivals, some of our favorite pieces include everyday ribbed tanks done in a variety of vibrant shades, trendy terry cloth bucket hats, the perfect crewneck and short sets done in cozy fleece, slouchy polo dresses to layer over your favorite bikini, cropped hoodies, and ribbed tank dresses. See what we mean? The pieces aren’t overly complicated, but once you see them done in all shades of the rainbow, we think you’ll understand what makes them so appealing. Not only that but don’t forget that Araminta James is a brand that champions sustainability. They work closely with their artisan partners and design their pieces with the goal of creating designs that can last you for a lifetime. What’s not to love?