If there’s one thing that’s certain, it’s that the Kardashians take their role as business moguls seriously. Kim Kardashian’s clothing line, SKIMS, best known for their skin-tone undergarments and now swimwear, has teamed up with tech brand, Beats. In true SKIMS fashion, the partnership has yielded three designs that are in line with the neutral shades the brand is best known for.
Officially announced on Tuesday, August 9, this collaboration marks Kim’s first foray into the tech category. The two brands joined forces to give the Beats Fit Pro a makeover. With three new colorways, this capsule collection truly marries tech with fashion. The three options include Moon (light), Dune (medium), and Earth (deep) – and are all variations of warm neutrals. Aside from the chic hues, the SKIMS x Beats headphone collaboration is innovative in the fact that each pair has a new wingtip design for a more secure fit. This is ideal for those who are continuously on-the-go, avid workout enthusiasts, and more.
The headphones also boast noise cancellation technology, adaptive EQ modes, spatial audio, and even dynamic head tracking (the sound will adjust as you turn your head). Of course, the SKIMS x Beats headphones connect seamlessly with Apple products but are also compatible with Android devices via the Beats app. Retail for the minimalistic earbuds are $199.99.
On Wednesday, August, 17, you can purchase the SKIMS x Beats headphones from Apple.com/kim, as well as select Apple locations and a few authorized retailers including SSENSE, Selfridges, and Amazon. Learn more here or scroll on for a closer look.