On Tuesday, August 30th, Savage x Fenty added yet another achievement to their long list of accolades. Rihanna’s brand announced a new loungewear collection which will be a permanent core category called Savage x Fenty Lounge. To top it off, they enlisted the help of new celebrity brand ambassadors.
The Savage x Fenty Lounge Xssentials line is directly inspired by vintage workwear. Designed to be worn both inside and outside of the home, fans of the brand can now shop for jogger pants, hoodies, cropped tees, and more. The new loungewear pieces are size inclusive thanks to their “YOUniversal” approach that is threaded throughout the company, which is very much in line with all that Savage x Fenty does. New jewel toned colorways in the latest loungewear drop include royal blue, late night purple, and honeycomb yellow. Prices range from $24.95 to $74.95.
In honor of the new release, Savage x Fenty reeled in Jordan Alexander from HBO’s Gossip Girl remake series, as well as Dove Cameron who is both a singer and an actress. The girls are featured in the latest campaign imagery to highlight the newly released loungewear. In an official statement, Cameron exclaimed that “this new collection is so lush and so fresh, perfect for the everyday elevation I need to be the best version of myself.”
Set those reminders as the Savage x Fenty Loungewear collection is slated to drop on September 8 on savagex.com, as well as their retail locations.