Based out of Japan, Mame Kurogouchi is a womenswear brand that is about to put you under its spell with its contemporary and feminine approach to great style. Playing off of both timeless and cutting-edge design, this is a brand that you can rely on to help you maintain a style that is trendy season after season while still pushing boundaries. It is the best of both worlds. So how does the brand accomplish this? Just take a look through the Pre-Fall ‘22 lookbook. In it, we find the perfect mashup of figure-flattering design, floral prints, texture, and a sophisticated feel that is bound to help you boost your style. For instance, one of our favorite looks includes a moody vintage print dress done in velvet with an asymmetric cut-out, a teal crochet belt, and a high-neck detail. We also have classic black dresses paired over white voluminous blouses, oversized burgundy blazers, tailored red trench coats, and textured white knit cardigans. It might not sound revolutionary on paper, but trust us, this Mame Kurogouchi collection is one that you have to see to fully appreciate.
