Riviera Romance Comes To Life In This Faithfull The Brand Release
Faithfull the Brand’s latest collection, La Madrague, is like stepping into a dreamy summer in 1960s St. Tropez. Inspired by photographer Willy Rizzo’s iconic shots from the era, it’s a nod to the days when the quiet fishing village became a glamorous escape for Parisian elites—think Brigitte Bardot, effortless seaside style, and long sun-soaked afternoons. The pieces have that perfect vintage feel, mixing nautical stripes with soft florals and bold geometric prints, all in a warm, nostalgic palette. Picture buttery yellows, baby blues, and classic neutrals, with fun pops of raspberry red and rich chocolate brown. It’s timeless, but still feels so fresh and easy to wear.
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