Elsie & Fred

Elsie & Fred is a London based fashion brand that embraces the youthful, London-cool girl energy. Founded by 3 siblings Natalie, Leanne and Ryan, Elsie & Fred offers a range of bold, vibrant clothes designed for the girl who is unafraid to live life to the fullest. Never miss a beat in these playful styles, whether you’re going to the festival or around town. Shop the latest collection from Elsie & Fred, ranging in dresses to playsuits, shorts, tops and outerwear.