The Great. is a womenswear fashion brand founded by Emily Current and Merrit Elliott. Think classic Americana fashion with a cool-girl edge. The vintage-inspired pieces fuse together a dash of California cool with charming feminine details. Super wearable and easy-going, you can count on The Great. pieces to incorporate into your daily wardrobe. Shop the latest collection from The Great., ranging in dresses to basic tees, jumpsuits, sweaters, bottoms and sweats.