FYI – If you don’t already follow Chriselle Lim on social media, you should get on that STAT. While she started off as a wardrobe stylist, Lim founded her ever-popular blog, The Chriselle Factor to chronicle her daily musings and personal style. She also launched a YouTube channel to empower and inspire women all over the world, giving them the confidence they need to feel beautiful. Within a short time, her YouTube channel boasted over 29 million views, making her the #1 fashion expert on all of YouTube. With a goal to encourage, educate, and inspire all women across the world, she posts regularly on her Instagram account about everything from motherhood to beauty (more on that later) to fashion and so much more.
Just recently, Lim announced that she is launching her very own label Chriselle Lim Collection with mega-retailer Nordstrom, leaving her followers eagerly anticipating the launch on September 13th. Set to be stocked in 40 Nordstrom department stores, Lim says the label is going to feature fall staples for every kind of personality. “I think of fall when I think of fashion,” she explains. “The collection was inspired by everyday working women, whether it be women who wake up every morning to go to work, to chase their dreams, or simply on the search of something greater.”
Lim is the first to admit that she has zero background in fashion design, although she does say it was simple to create a collection she knew people would love. And to her, partnering with Nordstrom was a no-brainer. “Nordstrom is just such a great partner because they really understand the power and the importance of digital – they just get it,” she says. “There’s just so much history behind the company and to be able to have my very first collection in a Nordstrom exclusively, for me, that’s a dream come true; it’s a stamp of approval.”
While Lim previously partnered with brands like J.O.A., it’s apparent that customers are looking to influencers they know and love for inspiration when it comes to shopping for clothing. Take Arielle Charnas, the blogger behind Something Navy, for example. Her line with Nordstrom sold out in minutes, making it one of their most popular collaborations to date – and we’re pretty sure the Chriselle Lim collection will follow suit.
Priced from $59-$189, all twenty pieces range from classic cardigans and easy-to-wear-knits (one sweater boasts an insanely chic tie that can take it from traditional to cropped in a single pull) to blouses with puffy sleeves, jumpsuits, and trench coats, making every piece not only sophisticated, but stylish too. Our favorite look is a classic camel coat with a serious twist-it features a belt that we know you’ll swoon over! And while many of the pieces come in beautiful solid hues, certain looks are also available in floral prints. The goal of the collection is to be able to wear them solo or mixed and matched with other looks in the collection. And the best part? While many influencer-launched collections are made for slimmer shapes, Lim’s collection goes up to a size 14, making it seriously accessible for every style and shape.
If you’re wondering what we love about the collection, it’s simple: every piece in the Chriselle Lim x Nordstrom collaboration is relatable. Perfect for young career women, every piece has a work twist but can be worn every day, making each piece super-versatile. And to really showcase this aspect of the line, Lim is planning a campaign with not only her friends, but real women, too. She explains that [the women] “don’t necessarily have followings, but they’re real women with different types of jobs. We’re going to be styling them in the collection. That’s the strategy taking real women in the workplace and figuring out how they would incorporate it into their life.”
Lim’s plan to make this collection perform as well as her social media platform is being candid about it all. “My followers love the beautiful, girly, big moments such as when I’m wearing a wedding gown or a Dior dress, but how often do those moments happen in real life?,” she explains. “The moments that do best on my Instagram and that my followers respond to the best are moments when I’m at the office, in my element, and things look more candid and real. I wanted to make sure that was conveyed in this collection. I didn’t think too hard about what will do well, what will sell. It was about what I would wear and what the girls would wear in their everyday life.”
But when it comes to everyday life, Lim can’t wait to see people wearing her collections near and far. “If I actually see people wearing these pieces out to their jobs and they’re tagging me in their photos, it’s those little moments of, okay, I served my purpose of being able to create a collection where women feel confident, where they’re not blowing all of their money,” she says.
What’s next for this leading lady? A lot. Lim explains that she’s already working on the next season of her collection, which she started two months ago, but would also consider a beauty line in the future, “When you commit to something like that, you have to find the right partners, the right lab, and if I every did something, I wouldn’t just stamp my name because it’s going on your face and your skin and it can get so intimate. That would be something up my alley that I would love to do and explore. For now, I’m focusing on [The Chriselle Lim Collection] and launching it.”
Are you as excited about Chriselle Lim’s collection with Nordstrom as we are? Duh – we thought so. Shop the Chriselle Lim Collection now.
