The Basic Outfit Formula That Never Lets You Down
The best-dressed people prove constantly that great style is less about what you wear and more about how you wear it. This outfit formula is proof of exactly that.
Your daily source for what to wear now — curated by The Cool Hour. From off-duty cool to red-carpet polish, discover the best outfit ideas for every season and moment. Whether you’re chasing quiet luxury or experimenting with color, our editors curate the looks defining style right now.
Outfits by Season
Outfits by Occasion
Outfits by Style
The best-dressed people prove constantly that great style is less about what you wear and more about how you wear it. This outfit formula is proof of exactly that.
Summer dressing always comes back to the basics, and this season, camis and tank tops are doing more work than ever. The secret to making these everyday essentials feel anything but ordinary…
Track shorts may have been designed for the gym, but fashion girls have proven otherwise. The sporty staple has become one of the more versatile pieces in a summer wardrobe…
If you’ve only ever associated taffeta with formal occasions, prepare to reconsider. We rounded up 10 outfit ideas that prove the fabric is far more versatile than it gets credit for.
The straw hat is a warm-weather staple that never goes out of fashion and earns its place in your wardrobe year after year.
This summer, your string bikini is pulling double duty as part of your everyday wardrobe. Instead of reserving the top for pool days, style it as you would a bralette and build the outfit around it.
An apron top paired with white jeans is summer’s most underrated outfit combo. Shop our favorite styles and recreate the effortless all-white look on your own.
When temperatures climb and getting dressed starts to feel like more effort than it’s worth, there’s one piece that never disappoints: the summer dress. Shop our favorite trends of the season.
This summer outfit proves that you really can wear all of the season’s best trends in one go without looking over the top. It combines a cropped trench with bermuda shorts and…
Just when you thought every Y2K trend had made its comeback, Tube tops are stepping into the spotlight. They’ve been popping up all over Los Angeles…
Looking for a 4th of July outfit that’s unmistakably patriotic and captures the holiday spirit with a fashion-forward POV? We’ve got you covered. This look combines red and turquoise…
Lace shorts are having their moment – and unlike most trends, this one actually makes sense. The 10 looks ahead prove that over and over.