About The Cool Hour
Find your favorite brand,
fall for a new designer,
shop the labels shaping what’s next ⋆⭒˚｡⋆₊
Exploring the worlds of fashion + culture + inspiration, The Cool Hour has been a digital destination for creative trendsetters since 2011. Based in Los Angeles and run as an independent creative collective, we’re all about what’s next in the fast moving fashion circuit. We cover outfit inspiration, lookbooks, collections, beauty, and trends, while always keeping an eye on emerging and underground designers shaping the future of style worldwide. Our shopping edit is curated with current-season pieces from the brands we genuinely love.
The Cool Hour works closely with fashion’s most forward-thinking press agencies, brands, and retailers, bringing fresh industry updates straight to our audience. In an era where everything moves fast and content is everywhere, our editorial team focuses on what actually matters, selecting press stories and product drops that align with The Cool Hour’s point of view. At our core, we’ve always been committed to uplifting independent and emerging talent, giving new designers space to be seen and discovered.
With a curated selection of over 500,000 products from more than 6,000 global brands, The Cool Hour is built for fashion lovers who want to explore beyond the obvious. From cult-favorite designers to the next names about to blow up, our platform makes it easy to discover ready-to-wear, accessories, and beauty in one seamless experience. Powered by intelligent search and recommendation tools, The Cool Hour helps you find what’s trending now, what’s timeless forever, and what’s coming next.
Our platform translates creative vision into relevance, connecting a global audience to the ideas, aesthetics, and pieces shaping contemporary fashion. By blending content, commerce, and community, we turn discovery into connection and inspiration into action.
Meet The Team
Frequently Asked Questions
Q: Where is The Cool Hour based?
A: The Cool Hour was founded and operates out of Los Angeles, California — a city that continues to shape our creative lens. LA’s mix of subcultures, energy, and global influence informs how we approach fashion and storytelling. From our base here, we connect with brands, designers, and voices that define what’s next in style around the world.
Q: Are the products authentic?
Yes — every item featured on The Cool Hour is 100% authentic. We only partner with verified and trusted e-tailers that source directly from brands and authorized distributors. Our team carefully curates and cross-checks each product listing to make sure what you see is genuine. Authenticity is the foundation of how we represent global fashion online.
Q: What is your shipping policy?
A: The Cool Hour features products from a range of global e-tail partners, and each one manages their own shipping and return process. That means timelines, fees, and international availability can vary depending on the retailer. For the most accurate and up-to-date details, we always recommend reviewing the shipping and return policy directly on the e-tailer’s website before you check out. Our role is to make discovery effortless — and your shopping experience as smooth as possible.
Q: Is The Cool Hour owned by another company?
A: No — The Cool Hour LLC is an independent company, created and operated by a team of editors, curators, and creatives who live and breathe culture. Our independence lets us stay close to the communities and brands that inspire us, and it allows us to tell stories and showcase collections on our own terms. Every feature, campaign, and collaboration is chosen because it feels true to our vision, not because it’s part of someone else’s agenda.
Q: Are you guys hiring?
A: We’re always open to connecting with creative people who share our love for culture, design, and digital storytelling. If you’re interested in joining The Cool Hour team, check our LinkedIn page for the latest roles and opportunities. We post new openings there as our projects expand — and we’re always excited to see new talent come through.
Trusted E-Tail Partners
Based in Montreal, SSENSE curates a mix of avant-garde designers and established luxury houses. Known for its sharp aesthetic and editorial sensibility, the platform connects global fashion and culture with a forward-thinking digital edge.
Shopbop offers a refined mix of designer and contemporary labels, combining effortless style with accessibility. It’s a destination for polished everyday looks and elevated essentials that define modern dressing.
An American institution in luxury retail, Saks Fifth Avenue blends timeless sophistication with new-season energy. Its edit spans runway icons and emerging talent, bridging classic glamour with contemporary flair.
Revolve is the go-to for trend-driven fashion and social media–ready style. With an eye on the cultural moment, it captures the energy of youth and the influence of digital fashion communities.
FWRD merges e-commerce with high fashion, presenting a sleek edit of luxury labels and new names to know. It’s a modern destination for curated designer dressing with a cool, directional perspective.
Nordstrom champions quality, versatility, and a refined approach to style. Its edit covers elevated wardrobe staples and fashion-forward pieces, blending trusted heritage with a modern sensibility.