Founded by Amanda Thomas, LUV AJ is a Los Angeles based jewelry and accessories brand. Established in 2005, LUV AJ has become a go-to line for edgy, statement making jewelry. Think rock n’ roll edge meets laid-back California vibes. Embraced by Hollywood stars and fashion influencers from the around the globe, LUV AJ’s popularity continues to grow. Shop this season’s latest collection from LUV AJ, ranging in earrings to rings, bodychains, ear cuffs and bracelets.