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Breaking Down Low Visual Versus High Visual Weight MakeupPhoto via @amayaancr

If you’re as immersed in TikTok’s beauty space as we are, you’ve probably come across the debate between low visual and high visual features. Creators have been discussing and dissecting their interpretations of these concepts. If you’re unfamiliar, we’re here to help you understand the difference so you can determine where you fall. It all comes down to understanding your face shape and structure. Once you’ve identified these for yourself, you’ll be better equipped to tailor your makeup to enhance your features. Ahead, we’ll break down the differences between the two categories, as well as provide some tips on how to perfect low visual weight makeup and high visual weight makeup.

High Visual Makeup

If you have a smaller face shape with striking features and prominent face structure, you likely fall into the high visual weight category. This means you wear heavier makeup looks effortlessly. Because of the more prominent features, you can wear more makeup without it appearing too heavy. In this case, feel free to go for a full face of glam when the occasion calls for it.

One of the best approaches for high visual weight makeup is to choose a feature to highlight first. On days when you want to accentuate your eyes, go for a smokey eye and a dramatic wing. Alternatively, you can opt to emphasize your lips with a statement red lipstick. Regardless, focus on one feature per look to maintain balance in your makeup.

Low Visual Makeup

Conversely, those with larger faces and smaller, more subtle features that tend to blend in for a harmonious aesthetic fall into the low visual weight category. Individuals in this category typically look better with natural makeup looks. Think clean, soft shades rather than a dramatic smokey eye.

For your everyday makeup routine, less is truly more. Stick to natural-finished products like a serum skin tint and a hydrating concealer. When sculpting your features, avoid spending too much time carving out your cheekbones. Instead, a touch of blush on the highest points of your cheeks is sufficient. For your eyes, a sweep of neutral eyeshadow along with a touch of mascara to brighten this area of your face.

In conclusion, remember the low visual versus high visual weight makeup is merely a guide! At the end of the day, you should wear what makes you feel the most confident. 

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