Carhartt WIP’s Fall/Winter 2023 campaign embraces the gritty charm and underground allure of 1990s New York City. The campaign brings together urban nostalgia, cutting-edge style, and the iconic Carhartt WIP workwear aesthetic. Shot by the talented local photographer Daniel Derro Regan, the campaign delves into the heart of the Big Apple’s underground scenes. It’s a captivating journey through the city’s hidden gems, illuminated by dim-lit shadows and a pulsating retro energy that transports you straight to the ’90s.
The collection itself is a fusion of workwear aesthetics and contemporary street style, offering a range of options for both men and women. Whether they’re sitting on quilted sofas in pinstriped shirts, sporting branded underwear, or rocking cropped hoodies, the looks are as versatile as the city itself.
Carhartt WIP‘s Fall/Winter 2023 collection also introduces new workwear styles designed for late-night car rides, perfect for the urban explorer. Graphic tees and flapped headgear make a statement as they wander through the five boroughs, bringing a touch of that classic ’90s streetwear vibe to the city’s streets.
