Designed for Fall/Winter ‘19/20, HYEIN SEO turns conventional fashion on its head with its latest roundup of edgy streetwear styles. Titled, “Save Yourself,” this collection plays up school uniforms with plenty of plaid mini skirts, blazers, and neckties making their way into the lineup. However, if you’re picturing sweet school uniforms, think again. With boxy blazers, garter belts, puffer coats, baggy pants, deconstructed skirts, and beanies all making an appearance, there’s no denying the streetwear influence that is at the core of this collection. Of course, though, if you’re already familiar with HYEIN SEO, then you know this is a brand that’s well known for its preference for urban sportswear and unisex appeal. In addition, another theme that we often see coming through in this designer’s work is the transition from adolescence to womanhood. With this collection, specifically, we really see this theme shine bright with fairly clear references to adolescence through the use of school uniforms. However, by adding in these more edgy style elements and the rebellious teenage aesthetic, we’re able to pick on a clear reference to the transition to adulthood that teens tend to go through during their highschool days. All of this to say, if you love lookbooks that go beyond just good design, and take it a step further with a story and a message, you’ll love what HEIN SEO is serving up.
