BTS member Jung Kook is featured in Calvin Klein Jeans‘ Spring 2024 Campaign. As a brand ambassador for Calvin Klein Jeans and Underwear, Kook’s appeal extends to international audiences with his music and style. Photographed by Mert Alas, the campaign showcases Kook’s undeniable charisma as he takes over the iconic Grand Central Terminal in New York. Dressed in new Calvin Klein Jeans styles, the campaign presents key spring looks that are sure to make a statement. One of the standout pieces is the ’90s straight fit jeans, a nostalgic nod to the fashion trends of the past. Paired with an oversized monogram T-shirt, which offers a contemporary twist on the classic Calvin Klein logo, Kook effortlessly embodies the brand’s essence. The campaign’s styling was expertly handled by Emmanuelle Alt.
BTS, the sensational South Korean boy band, burst onto the music scene in 2013 and quickly became one of the biggest K-pop sensations worldwide. They are widely credited with contributing to the global popularity of K-pop, particularly in the American market. With over 40 million albums sold worldwide, BTS is the bestselling group in South Korea, according to Circle Chart. Their achievements include being the first South Korean act to reach number one on the Billboard Hot 100 with their hit single “Dynamite” in 2018. Moreover, the group has an impressive track record on the Billboard 200 albums chart, with six number-one albums to their name. These include “Love Yourself: Tear,” “Love Yourself: Answer,” “Map of the Soul: Persona,” “Map of the Soul: 7,” “BE,” and “Proof.” Individually, the members of BTS have also made their mark as fashion brand ambassadors, further solidifying their influence in the industry.
In related news, Kook’s new campaign for Calvin Klein Jeans follows closely on the heels of another highly anticipated campaign featuring supermodel Kendall Jenner.
