Infusing the iconic Horsebit styles with a youthful, spirited flair, NewJeans’ Hanni steps into the spotlight as the face of Gucci‘s latest campaign. Set against the vibrant backdrop of Seoul’s streets, record shops, and rooftops, the rising K-pop star embodies the contemporary essence of the equestrian-inspired designs. Hanni’s versatility shines through as she effortlessly channels the Horsebit 1955 bag’s timeless elegance. Carrying the signature style, she imbues it with a modern, playful sensibility, redefining the boundaries of the House’s iconic offering. Alongside the Horsebit 1955, Hanni also showcases the Horsebit 1953 loafers, becoming one of the first female stars to don the classic silhouette in a Gucci campaign.
Elevating the campaign’s exclusivity, the images also debut the Horsebit 1955 bag in the new Gucci Rosso Ancora colorway, available only in South Korea. This limited-edition offering further solidifies the brand’s commitment to catering to the distinct preferences of its global audience, while highlighting Hanni’s role as a tastemaker within the local fashion landscape.
