K-pop sensation NewJeans, the brainchild of ADOR under the umbrella of HYBE, is set to conquer the world of fashion as they headline the latest Nike Air Max campaign. After their recent League of Legends World Championship anthem “GODS,” these trendsetting icons are now the faces of Nike’s iconic Air Max sneaker line. Nike Seoul just unleashed a visual on Instagram, featuring the Kpop girl group – Minji, Hanni, Danielle, Haerin, and Hyein – effortlessly racing through the halls of an empty school. Dressed head-to-toe in pristine all-white ensembles, each member rocks a vibrant Nike Air Max silhouette, creating a speculations whether there is an official NewJeans x Nike Air Max collaboration in the works. The caption “#Airmax” and a trail of emojis from Nike only fuel the speculation.
This is not the first dance for NewJeans and Nike. Earlier this year, the group starred in a Nike Air Max campaign that set the fandom to the stars. Sporting kicks paired with avant-garde pieces from notable South Korean brands like KANGHYUK and FFFPOSTALSERVICE, NewJeans effortlessly bridged the gap between street style and high fashion. Is this the return of #DittoSeason?
