It’s time for us to give you an education in the brand Hai. With modest origins, Hai initially captivated the fashion world with their silk products. Its earliest creations served as a canvas for experimentation and innovation, pushing the boundaries of this luxurious fabric. Over time, the brand’s focus expanded, embracing a diverse array of meticulously crafted materials such as velvet, lace, and pearls. This evolution paralleled its growth beyond accessories, curating a comprehensive Hai wardrobe spanning from bags to shoes, dresses to shirts, each piece crafted to embody timeless elegance. At the core of its design philosophy lies a commitment to crafting the quintessential wardrobe staple or the unexpected gem, seamlessly blending sophistication with versatility.
As the years passed, Hai blossomed into a vibrant community, extending its reach to an international audience through its presence in Seoul, Korea, and captivating pop-ups in cosmopolitan hubs like New York, Tokyo, and London. Collaboration has been the cornerstone of its journey, from the humble beginnings of sharing bamboo bags with friends for feedback to nurturing a tightly knit network of artists, photographers, stylists, and visionaries. And, it doesn’t come as any shock that Hai has managed to extend its reach so far. All about longevity with their designs. Hai has made it their mission to provide designs that last a lifetime. In other words, they want to create designs that keep people coming back time and again, an enduring testament to the allure of timeless fashion.
