BONBONWHIMS

BONBONWHIMS, a jewelry and accessory brand based in New York City, is known for its Y2K-inspired designs and use of mixed materials including enamel, resin, and freshwater pearls. Clare Ngai, the founder of BONBONWHIMS, started the brand in 2020 as a personal project and as a way to support BIPOC organizations. The brand’s unique pieces, such as the chunky resin rings and enamel soda tab earrings (POP DROP), quickly gained popularity and caught the attention of the media and celebrities. In just two years, BONBONWHIMS has been recognized as a pioneering brand for women on various platforms, including the TODAY Show, New York Times, VOGUE, Forbes, WWD, and Harper’s BAZAAR. Celebrities such as Ariana Grande, Doja Cat, Bella Hadid, and Kylie Jenner are all proud supporters of the brand.