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Creative director Rihanna takes lead in Puma’s street-ready line Fenty by Puma. Elevating each piece with a sporty-meets-street feel, Rihanna takes her love for music, fashion and street style and fuses it together in her looks. Designed for boss babes who are always on the go, Fenty by Puma offers unpredictable and unexpected designs. Shop the latest collection from Fenty by Puma, ranging in track pants to outerwear, graphic tees, sweaters, sneakers and accessories.