Johanna Parv

Johanna Parv, the Estonia-born designer, is passionate about creating womenswear that seamlessly combines practicality with elegance. Her journey began after graduating from Central Saint Martins in 2020, where she founded her eponymous label, JOHANNA PARV, and was selected to be a part of the prestigious Fashion East talent incubator. Drawing inspiration from the bustling life of London, especially that of cyclists, Johanna develops exquisitely tailored garments with ergonomic and modular designs that cater to dynamic movement.