Las Sureñas

Las Sureñas is a Miami-based fashion brand born from the creative synergy of three friends, seasoned residents of Key Biscayne. Established in September 2020, the brand takes its name from the cultural tapestry of its founders’ origins in Argentina and Uruguay. Las Sureñas stands as a testament to a decade-long friendship, weaving together a vision for a fashion brand that defies the transient nature of trends. Embracing the ethos of the slow fashion movement, Las Sureñas is committed to crafting clothing that transcends fleeting fads. Instead, it offers a wardrobe for all body types, seamlessly blending classic and timeless fabrics with vibrant, life-infused prints.