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Founded by Lurell M in 2012, Lurelly is a womenswear brand that delivers unique, bold, and classy feminine attitude that balances both modern aesthetics and luxury. The designs by Lurell are meant to embrace the female body from its form fitting silhouettes as well as its soft and flowy hues. Each piece has an alluring sense of both modern edge and classic appeal. Lurelly’s collections are made for every type of women with a mindset of looking chic and classy. Each piece is handmade by seamstresses in sunny Los Angeles, making each item special and one-of-a-kind, keeping everything ‘made in LA’ from creation to execution, supporting domestic manufacturing. Designer and founder Lurell was born and raised in Jamaica, and has been working in the fashion industry since 2010. The San Francisco FIDM grad has always dreamt of designing and owning her own clothing line – and that dream has finally become a reality. “I want to create clothes that makes women look and feel beautiful”, she explains, and we can all agree her beautiful collection accomplishes every aspect of making women look their best. From stylish rompers to elegant dresses and stunning gowns, along with skirts and bodysuits, every piece work just as perfect for everyday, as they do for a night out and any special occasion.