SELFI

Discover the essence of empowerment and sustainability intertwined in the fabric of fashion with SELFI – a Cape Town-based ready-to-wear brand curated for the contemporary woman. Founded by the visionary Celeste Lee Arendse post her graduation from Cape University Of Technology, SELFI embodies a fusion of style and consciousness. At SELFI, each creation is more than just apparel; it’s a testament to self-empowerment, self-care, and well-being. The name itself, derived from ‘self’, echoes the brand’s ethos of fostering confidence and inner strength through fashion. But SELFI goes beyond mere aesthetics. With a dedicated focus on sustainability, bespoke craftsmanship, and ethical practices, every garment and accessory is a reflection of the brand’s commitment to environmental and social responsibility.