Serra by Joie Rucker

Serra by Joie Rucker is a luxury denim and fashion essentials brand that offer a range of modular, timeless clothing. With sustainability in mind, Serra by Joie Rucker brand uses eco and recycled materials, clean manufacturing technologies and processes, new and innovative fabrics. Shop the latest collection from Serra by Joie Rucker, ranging in denim jeans, shorts, dresses, basic tees and sweats.