Versace Jeans Couture

In 1988, Versace Jeans Couture was founded with a focus on denim, representing the essence of the Italian house in everyday wear. In 2019, the brand was revitalized to bring a modern twist to its core values of irreverence and playfulness. Versace Jeans Couture defies traditional norms by combining contrasting emotions, merging haute couture with streetwear and blending nostalgic elements with current trends. The label’s collections embody both the past and present, featuring iconic colors and baroque-style designs alongside contemporary prints. The brand’s original emphasis on the sensuality of the body, as seen in Gianni Versace’s past campaigns, is still evident in classic silhouettes and luxurious fabrics that flatter the figure effortlessly. Versace Jeans Couture offers a new perspective on the Versace world, catering to a new generation and finding harmony in opposing elements.