Wiederhoeft

Wiederhoeft was launched in 2019 with a mesmerizing story ballet. The brand’s founder, Jackson Wiederhoeft, has always been passionate about theatre, dance, and the magic of live performance. This love for the performing arts became the driving force behind the brand’s unique aesthetic and approach to fashion. Jackson Wiederhoeft is a graduate of Parsons School of Design, where they received the prestigious “Women’s Designer of the Year” award in 2016 for their thesis collection, “The Dollies.” After graduation, Wiederhoeft honed their skills by working for renowned designer Thom Browne, focusing on women’s runway collections. This experience allowed Wiederhoeft to gain a comprehensive understanding of couture-level garment design and execution.