Photo via @linda.sza
The strawberry girl aesthetic trend has become a phenomenon since the resurgence of red as the ultimate color statement last year. This vibrant shade, ranging from ruby to scarlet and chili pepper to crimson, has taken over the fashion world in one fell swoop. At the forefront of this movement is the strawberry girl aesthetic, blending a touch of sweetness with a bold burst of berry hues in every ensemble. As we step into summer 2024, the strawberry girl trend shows no signs of slowing down. It’s all about infusing girl-next-door charm with a playful twist of berry-inspired fashion. From casual street style to elegant evening wear, the strawberry girl look is versatile and captivating. To celebrate this organic and feminine style, we’ve curated 10 stunning outfits that epitomize the essence of the strawberry girl aesthetic. Get ready to embrace the boldness of red and the appeal of berries this summer!
Photo via @chlodavie
1) Western Accents
If you needed a reason to dust off those trusty cowboy boots, look no further than this outfit. Chlo is the self-proclaimed queen of the strawberry girl aesthetic, and we couldn’t agree more. She pairs her red booties with a matching cropped cardigan, effortlessly elevating her simple tee and cotton shorts combo.
Photo via @maevabuono
2) Scarf
The beauty of the strawberry girl aesthetic is its simplicity, making it accessible to anyone looking to embrace a youthful innocence in their style. Take this outfit, for instance, which perfectly embodies the strawberry girl vibe. Starting with a minimalist knit top that offers a clean and subdued elegance, the focus is on comfort and versatility. Pairing it with classic dark wash jeans adds a timeless appeal and ensures a flattering silhouette. What truly elevates the ensemble is the addition of a coordinating head scarf, bringing a playful and whimsical touch to the overall look.
Photo via @dcopperman
3) Gingham
The epitome of the strawberry girl aesthetic can be encapsulated in the timeless appeal of a cutesy gingham dress. This charming print not only evokes memories of lazy summer days but also conjures images of leisurely strolls through farmers’ markets and delightful picnics in open fields, surrounded by the scent of fresh strawberries. You can opt for a minimalistic approach, letting the print speak for itself – or take it a step further by accessorizing with red Mary Jane shoes. This amplifies the strawberry vibes and creating a cohesive look that is both nostalgic and on-trend for the season.
Photo via @anais.closet
4) Fruit Motifs
Looking to take the strawberry girl trend to a literal level? Look for clothing and accessories with fruit accents for a playful twist on the trend! From crochet sweaters to embellished straw bags, this fun and kitschy approach is one of the best ways to embrace the trend this summer.
Photo via @lucywilliams02
5) Little Red Dress
Summer style thrives on the less is more mentality. Enter the little red dress, a sizzling choice for those scorching days. We love lightweight mini dresses crafted from linens, jersey, and cotton, ensuring you stay cool and chic from sunrise to sunset. Pair this fiery look with casual flip-flops to keep the easy vibe intact.
Photo via @catherinevilhem
6) French Girl
For a classic take on the strawberry girl look, add a Parisian twist. This influencer masterfully blends classic French style with the strawberry girl aesthetic, pairing a striped tee and trench coat with touches of berry-hued accessories. Her neck scarf, belt, and shoes add just the right amount of strawberry sweetness to the overall ensemble.
Photo via @harmonyyoungs
7) Tights
You can take an even more understated approach to the strawberry girl aesthetic by copying and pasting Harmony’s fit. She pairs a classic trench coat with a cottagecore-approved cotton dress. To ring in the strawberry charm, she opts for bright red tights that peek out from underneath the dress. This is a seamless way to infuse the trend into your work wardrobe.
Photo via @eb0nymai
8) Lace
Lace brings an extra layer of femininity to the strawberry girl trend. So, why not dive into lace with options like a lace mini dress or ruffled lace bloomers to fully capture this aesthetic? To complete the look, incorporate touches of red for that perfect strawberry-inspired vibe. Draw inspiration from influencers who elevate their style with red hair bows, adding a charming finishing touch to their braids.
Photo via @aishafarida
9) Dress Over Pants
If you’re in need for a reason to wear your favorite red cocktail dress during the day, look no further. The dress-over-pants trend, while divisive, is a creative way to breathe new life into your wardrobe. Pairing a red midi dress with baggy jeans adds a stylish twist to your look, perfect for embracing the strawberry girl aesthetic.
Photo via @bbubblebook
10) Tee
The strawberry girl aesthetic is all about comfort, and we can’t think of a piece that does it better than a classic t-shirt. This summer, transform your go-to tee into a fashion statement with some easy tweaks. Pair it with vibrant red shorts and matching flats for a comfortable yet chic look. To add a touch of excitement, consider slipping into sheer lace tights for a trendy edge.
