Knits for a summer campaign are probably not what you expect of a brand, but at Ganni, they manage to make summer knits seem completely natural in this latest collection. In particular, we’ve got knits layered over bikinis, making for the perfect coverup style on a chilly summer evening. Other unexpected additions to the collection include a leopard print coverup with hoodie, a clear rain jacket, and bold green polka-dot bikini bottoms. Sound like an interesting mash-up? Well, that’s because it is! Labelling this collection their “Crazy Summer Campaign”, everything within this collection feels out-of-the-box, and, well, a little crazy. Ganni holds nothing back. They make statements, combine unexpected styles, and highlight trendy pairings. They make us look at typical fashion conventions and take pause, and that’s exactly what we love about them. If you love fashion brands that will challenge your sense of style, you’ll absolutely love Ganni.
