Known for their commitment to “keep it weird,” Lazy Oaf never shies away from a statement making collection, and this men’s Summer 2018 campaign is certainly no exception. Shot in the dessert, they’ve named this campaign, “Everything is Different”, and, once again, they remain true to their word by ensuring this collection is a little “different” than what you might come to expect from a typical men’s fashion campaign. There are neon green basketball shorts with race car inspired print, lavender t-shirts with ‘70s inspired graphics, cheetah print bucket hats, and even men’s crossbody purses done in cheetah print. Essentially, it’s this punk flavor, with a dash of vintage, and a sprinkle of edgy that gives this Lazy Oaf men’s collection its signature “weird” vibe. But really, if you’re familiar with Lazy Oaf, we suspect you’re probably not too surprised by the overall aesthetic of the collection. If there’s one brand that can master surprising us time and time again, it’s Lazy Oaf.
