Strong Graphics Make a Statement in Neige AW18 Collection

The new season focuses on soft clothing style with emphasis on its content. What seems to be minimalistic at a glance, is really decorated with many fancy solutions, which can be seen only after a longer stare. The goal of it is to keep the consumer interested in the soft & sensual look of this line, more than to catch his/her attention with flamboyant slogans and overprints.

The graphic designs of this line were created by Jarek Baka, who is a tattoo artist famous for the Japanese vibe of his works. Classic images of dragons or tigers make the collection even more sensual with the complex symbolism. Both animals are strong, but in a different way. A tiger is physically strong, while dragon’s force is more focused on its wisdom – that is why they are perfect opponents and, also, two strengths needed to obtain harmony.

NEIGE “Soft & Sensual” AW18 Collection presents classical elements of style mixed with modified, asymmetric cuts, combined together in a offbeat way. The play of colours and patterns emphasizes the vibe of this line and makes it less minimalistic. The fusion of all these features in one season has a task of creating a new bound between modern clothing and classics present in the culture for many years.

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Strong Graphics Make a Statement in Neige AW18 Collection

Photos: Adrian Jaszczak / Scenography: Ewa Chodzicka / Stylings: Zuzanna Włodarz / Make-up and hair: Daria Krzemień / Models: Oliwa /Specto Models/, Remi /Uncover Models/, Production: Roman Buk