Feminine and delicate, this collection from Alice McCall is full of those feminine details that we love. Having said that, though, this collection also has its fair share of bold, statement making details. It’s this combination of a light and delicate foundation, paired with more bold details that really gives this collection its unique flair. Let’s take a closer look at the “In lightness” campaign. In this campaign we have the feminine detailing that we might expect: ruffles, tulle, florals, dreamy chiffon, and of course, all the flattering silhouettes that our hearts could desire. However, we also have high contrast colors, cheetah print, an unexpected denim jumpsuit, barely-there mini dresses, rich red, and playful scalloped edges. In other words, while this collection might be light and airy, it is by no means minimalist or plain. Instead, it’s full to the brim with eye-popping elements that make our hearts pound. If you’re a lady who loves herself some feminine designs, but you still want to feel free to make a statement and stand out from the crowd, we’ve got a strong suspicion you’ll find no shortage of style inspiration in this dreamy Alice McCall collection.