Titled, “Bonnie,” this summer campaign from Auguste The Label delivers everything that we would expect of this brand and more. With feminine silhouettes, classic details, and a soothing color palette, these are the pieces that you can wear all summer long and feel good about it. Whether you’re into midi dresses with flattering waistlines, or the classic maxi is calling your name, both styles have that easy-breezy feel. In addition, you’ll come across chic backless jumpsuits, soft knits for chilly days, cool tie-tops, feminine peplums, classic wrap dresses, easy-to-wear shift dresses, beach cover-ups, and no shortage of floral patterns for that extra shot of feminine flair. Creative director, Ebony Eagles, ensures that each piece shown gives off that relaxed, effortless vibe, but with a distinct soft and feminine feel. There’s nothing edgy or overly dramatic about any of the styles. Check out the full range of looks from Auguste The Label, worn by Bregje Heinen and Zoi Mantzakanis, and we’ve got an inkling that these photos by Trevor King might just start inspiring your entire summer wardrobe.
