Social media star and music artist, Dixie D’Amelio, has an impressive list of accomplishments on her resume but she adds yet another one: her very own sneakers, along with a full collection, set to drop later this year in collaboration with Puma.
With more than 90 million followers combined across social media, Puma tapped D’Amelio to join the brand as its women’s ambassador back in 2021. She succeeds a powerhouse of mega stars, including Dua Lipa, Selena Gomez, and Rihanna, who were all once the face of Puma. Since working with the sportswear brand, she’s undertaken various projects that range from global campaigns to stylized shoots. But, her upcoming eponymous collection and sneaker design have to be most special ones yet as it taps her long-time appreciation for sports and sneakers. As she continues to grow and evolve, so does her relationship with the aforementioned and that’s to be reflected in the new drop.
There are no sneak peeks or a specific launch date at the moment, but D’Amelio describes it as her personality in a sneaker with its own unique logo. Keep your eyes peeled for the Dixie D’Amelio x Puma collection, which will be sold on puma.com and across the Foot Locker, Inc family of brands.
In the meantime, get your hands on D’Amelio’s favorite Puma sneaker of the moment, the Mayze. The stacked sole makes them more of a lifestyle sneaker, so you can easily match them up with anything from jeans to sweats, says D’Amelio.
