Are you ready to be drawn into the glamorous world of AREA? If not, you better get ready, because if there’s one brand out there that is capable of completely mesmerizing people with their bold designs and love for over-the-top details, it’s AREA. Born out of a love for exploring ways in which femininity and beauty have evolved over time and across cultures, AREA is one of those brands that keeps you guessing from start to finish. Nothing about the pieces feels typical and expected, and we suspect you’ll be delighted to find that no amount of embellishment is turned away. In fact, we would say that the pieces are so over-the-top that they don’t necessarily resemble the glamorous eveningwear you might wear during a night on the town, and they more so resemble experimental artistic pieces that you might see on a celebrity at the Met Gala. For instance, taking a look at the latest release, you’ll find full silver sequin bodysuits, chain-link metallic pants, denim shorts lined in feathers, crystal butterfly-shaped tops, plaid blazer dresses done in a voluminous silhouette, and don’t forget about the head-pieces and masks to complete the look. Trust us, this is one of those brands that you have to see for yourself to fully embrace. Take it all in and you’ll soon become AREA’s number one fan.
